Welcome to the Social Media Roundup, our weekly roundup of the latest social media news, controversies, and new features. Stay tuned each week to find out what’s hot in the social world.
New This Week! March 24-28, 2014
- Too Many Hashtags Will Hurt Your Brand: A study conducted by Socialbakers shows that the more hashtags a brand uses in a post, the less engagement it receives.
- Organic Reach is About to Plummet: Your Facebook page’s reach is about to go down to a mere 1-2%. That means if you have 1,000 Facebook Likes, only 10-20 of those followers will see your posts.
- Twitter Adds One-Touch Ad Videos to the Mobile Feed: Twitter is making it as easy as a click of a button to watch videos directly within your mobile feed.
- Twitter Rolls Out ‘Fave’ Timeline: Twitter has started rolling out a new ‘Fave People’ feature that allows users to view tweets from their favourite accounts in one place.
- Twitter Photo Collages: Exciting new! Tweets can now be 140 characters, and include up to four photos. In addition to this new feature, you can now tag your friends (max 10 people) in the photos you put on display.
- LinkedIn Adds Trending Content List and A Score From Companies’ Content Marketing: LinkedIn has followed suit with Twitter and Facebook and added a trending content list. It has also created a score for companies content marketing efforts to allow businesses to see what fraction of its target audience is actually being reached.
- Say Goodbye to LinkedIn’s Products and Services Tab: With the rollout of LinkedIn’s Showcase Pages, the decision has been made to get rid of its Products and Services tab. Businesses will now have the opportunity to update followers through its Company or Showcase Page(s).
Thoughts? Please share your comments below!
