Yesterday Yahoo! rolled out some algorithm changes. Algorithm changes are basically changes in the rules used to determine which pages get shown for any given search, and in what order they will appear. Fortunately we’ve seen an improvement on Yahoo! for our clients as a result. Sometimes, however, algorithm changes result in drops in rankings for some sites and terms. What should you do if this happens? Nothing, actually. Usually the drop is temporary and corrects itself in a day or two. Also, we’re watching for you. If a significant drop occurs and does not bounce back for your site, we’ll be on top of it to see what measures we can take to adjust!
For more information on the change, have a look at the Yahoo! blog.
Chris
