So this posting does not really have anything to do with search engine optimization or internet marketing. However, it is all about basic sales skills and these are necessary after you get the lead from your on line marketing. Recently, we have had a few calls from prospects looking for internet marketing services who were so thrilled that we called them back after they completed our contact forms. Did you get that – they were thrilled that we called them back! Apparently other SEO firms out there are collecting leads, but not returning calls. What a disasterous thing to be doing. So there you have it. A basic sales skill. When some one wants to purchase your services – you have to call them back.
Why is this important beyond the basic reason of collecting their business? If you start off by treating them properly and service them well – they will likely be a good source of referals for you!
Please, the next time you get a lead, be sure to follow up on it completely and in a timely fashion.
