Google has announced the introduction of Rich Snippets. A new way of detecting microformats on a web page, such as review data and displaying that in the “snippet” portion of a listing in the search results page.
We here at Spark have been using basic microformats for various reasons including SEO for some time. This new feature is extremely interesting to us because of the value it could have on user experience and click through rates. Over the next several weeks we’re going to dig deep into this new service from Google to see how we can use it’s advantages for our customers!
To see the full explanation of the new functionality visit the Google Webmaster Central blog post “Introducing Rich Snippets“.
