EMBED is a really interesting API making it easier to embed 3rd party content onto your website.
You can read more about it on their website http://www.oembed.com/. In a nutshell the API allows you to paste a URL to a resource such as a YouTube video into your WordPress page – and it will automatically add the embed code when the page is rendered. This saves you the trouble of having to grab the embed code yourself.
We’ll be thinking of some creative ways to use this over the next little while. If you have some ideas I’d love to hear them, so please post your comments!