Internet Marketing Toronto – Post 5: Produce Local Based Content
In our last post we talked about integrating Google Analytics and configuring it properly. Today we’re talking about the need to produce local based content.
The three major search engines have become quite sophisticated and are no longer simply looking for links and keywords. Today it’s more about relevancy and timeliness. Search engines want to serve up results for searches that are more current than others if those make sense. So for our purposes in this series that means you need to write content for you site about local news and events as they pertain to your industry!
If you’re not staying on top of local events in your industry you should be. You can then write about them as they are happening on your website. You’ll generate more traffic for your site by getting ranked higher. All the while you’re reinforcing the fact that you’re website is about this specific locality which will benefit your rankings long term.
We wrote about staying on top of your industry in a earlier post, so you should check that one out. Also – the best and simplest way to write content for your site is through a blog – but you can always do it old school and simply write new static pages for your site!
Up next: Post #6: Blogging. One of the best and simplest ways to produce local based content is to install and write on your blog. Along with blogging comes in actively participating in local blogs in your industry which generates links back to your site and reinforces your local presence to the search engines!
