Eric Ward is by far one of the greatest link builders on the Internet today, and he brings to us some fantastic tips on how not to build links.
Here are the five ways link builders can hurt themselves. For the complete background on each point, check out the story on Search Engine Land.
- Being a link seeking snob – get links from sites with great content. Don’t worry about how nice the site looks, or the PR.
- Over relying on social media.
- Outsourcing to idiots.
- Obsessively focusing on PageRank.
- Seeking only links you can control
