If your in the PPC game, you know the limitations that a 25 character headline and 35 character description lines can present. Fortunately, there are a number of short forms that can be used and get your message across. Not only that, but often these short forms can separate your ad from the competition and get the click. Try them out, test them out and see if you can raise your CTR and conversion rates with them!
1. When talking about money in the thousands, use “K” – $30K, $40K etc.
2. Instead of “with” try “w/’
3. Try “&” as opposed to “and”
4. Years = yrs
5. Rather than “more than” try “+”
6. Use acronyms like “B2B” as opposed to “business to business”
7. Not that this is a shortform, but try using “-” or “.” in your ad text to help differentiate the ad from the competition.
Sometimes you can get away with more, it all depends on what the ad review team catches. Therefore, try adding new ad text on weekends or in the evening (after PST) when your chances might be better to get away with ad text that may not normally be approved.
Good luck!
