It should come as no surprise that with the growing popularity of Facebook, comes the need to monetize more of it. In come the ads targetted to user content. I think it’s going to be an interesting experiment – while not for every kind of business, advertising targetted at user behaviour can work. However, the quality of the clicks largely depends on the maturity of the audience – I know there’s a few in there!
You can bet we’ll be testing it out to evaluate the quality of the clicks it produced. However, I’m curious to know what everyone else thinks about it.
