Let’s Ask Google: How Do Real Estate Agents Stand Out Online?

Marta Boutchma

Did you know that in a city like Toronto, there are over 40,000 real estate agents? That’s one realtor for every 245 people over the age of 19. In fact, in the past decade, the amount of real estate agents in Toronto has doubled.

This means, whether you are a realtor, a broker, or a company, creating a name for yourself in the real estate world can prove difficult. You have a budget for marketing your services and personal brand, but what is the most effective way to spend it? How do you stand out against the crowd?

Creating an online presence is one of the best ways to market your personal brand, especially since 90% of buyers search for properties online. You want to be at the forefront of their searches and a social media presence can place you there. Not only is it a great way to show off your real estate knowledge and establish yourself as a thought leader in your own industry, it’s also a great way to reach your target audience, network, and show off your personality.

First-Time Homebuyers

Couple looking at real estate listings online

First-time homebuyers are likely nervous and need to be reassured that they are making the right choice in picking their first home and first real estate agent too! Show them you’re informed with your Twitter presence. Interacting with news sources, bloggers, and other authorities in your local market can show first-time homebuyers that you’re educated enough to guide them through this huge decision.

First-time buyers also may have a harder time seeing the potential of a home. If things like paint colour turns them off at every viewing; demonstrate all of the possible opportunities to transform their new house into their home with Pinterest. Create home décor boards on Pinterest to show off your style, or appeal to theirs. Remind them of the DIY opportunities.


Investors looking at property

Unlike the first-time buyers, for investors, purchasing real estate is not a new game. They’re well-versed in the area and want someone who is as well. Showing off your sense of style won’t cut it. Who you know matters – so network with them on LinkedIn. Put on your professional face and show investors that they will be working with someone who knows their way around their business.


Family looking at real estate listings

Maybe it’s their first home, or maybe it’s their fifth. In any case, a family is looking for a home that lets them grow. Schools, safety, and space are key for families looking for a home. A great way to target family interests is to do so with Facebook ads. With Facebook’s reach dropping significantly in the past year, you’re likely to be using ads on Facebook to reach your audience anyway. This shouldn’t discourage you from using the platform; it remains one of the most versatile ways to get your personal brand across to your audience – articles, news stories, décor tips – there’s no shortage to what will perform well with your Facebook audience. The key remains reaching them.


Real Estate Sold Sign

Whether they’re upgrading or downgrading, sellers want to know how well you can push their product. Celebrate your victories! Show off your successes! Showcase your sold homes or happy families who purchased them. This will perform well on platforms like Facebook and Twitter, where you shouldn’t be afraid to get a little personal with your following.

Still nervous about successfully reaching your audience online? We can help! Check out this social media checklist to make sure you’re making the most out of your online presence!

Marta Boutchma

Marta is a Communications Coordinator, she executes social media campaigns and creates content for her clients.

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