{"id":4859,"date":"2007-09-15T06:31:11","date_gmt":"2007-09-15T13:31:11","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/an-overview-of-eye-tracking-and-single-multi-variant-testing\/"},"modified":"2007-09-15T06:31:11","modified_gmt":"2007-09-15T13:31:11","slug":"an-overview-of-eye-tracking-and-single-multi-variant-testing","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/an-overview-of-eye-tracking-and-single-multi-variant-testing\/","title":{"rendered":"An Overview of Eye Tracking and Single- &#038; Multi-Variant Testing"},"content":{"rendered":"<p><a href=\"http:\/\/www.sparkinternetmarketing.com\/aboutChrisKata.php\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.sparkinternetmarketing.com\/images\/headshots\/chris_thumb.jpg\" title=\"Christopher Kata\" alt=\"Christopher Kata\" align=\"left\" border=\"0\" height=\"72\" hspace=\"1\" vspace=\"1\" width=\"78\" \/><\/a>You&#8217;ve probably heard a lot about eye tracking and single \/ multi-variant testing, but you may not really know what they mean. WebProNews recently wrote up a small but informative overview of these two topics. If you&#8217;re interested we recommend you give it a read.<\/p>\n<p>Generally speaking, eye tracking is the science of identifying where users eyes travel across a web page as it loads. Statistics from these studies help site developers understand how best to &#8220;design&#8221; the elements of a web page and where in the design the most important calls to action should be placed so as to maximize users interaction with the site.<\/p>\n<p>Single- and Multi-variant testing is the art of evaluating one or more changes in a page to determine which change improves conversion rates. Google has a Web Optimizer program which handles single-variant testing fairly well. Unfortunately multi-variant testing is quite complex and the tools to do this kind of testing are not necessarily affordable for the small business.<\/p>\n<p>Read the <a href=\"http:\/\/www.webpronews.com\/expertarticles\/2007\/09\/14\/eye-tracking-statistical-analysis-site-success\" target=\"_blank\">WebProNews article<\/a> to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"You&#8217;ve probably heard a lot about eye tracking and single \/ multi-variant testing, but you may not really know what they mean. WebProNews recently wrote up a small but informative&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[892],"tags":[],"class_list":["post-4859","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-us-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4859"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4859\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}