{"id":4799,"date":"2007-10-26T11:11:19","date_gmt":"2007-10-26T18:11:19","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/cma-conference-day-2-simon-assaad-co-ceo-heavycom\/"},"modified":"2007-10-26T11:11:19","modified_gmt":"2007-10-26T18:11:19","slug":"cma-conference-day-2-simon-assaad-co-ceo-heavycom","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/cma-conference-day-2-simon-assaad-co-ceo-heavycom\/","title":{"rendered":"CMA Conference &#8211; Day 2 Simon Assaad, Co-CEO Heavy.com"},"content":{"rendered":"<p> <strong>Branded Entertainment in the Digital World. Simon Assaad is Co-CEO of Heavy.com &#8211; a growing video sharing and video production site.<\/strong><\/p>\n<p>Two of the core rules they have regarding video are that just because it was expensive does not make it funny, and that a video should only as long as it&#8217;s funny. Humor and entertainment are the two key ingredients to producing great video that people will share with their friends.<\/p>\n<p>Major brands today engage Heavy to have their user base produce video for them which they then review and distribute on the website. Virgin Mobile did this with their &#8220;<a href=\"http:\/\/www.heavy.com\/video\/1268#\/search\/videos\/relevance\/nsync\" target=\"_blank\">Behind the Music That Sucks<\/a>&#8220;, Burger King with their &#8220;<a href=\"http:\/\/www.heavy.com\/video\/417#\/search\/videos\/relevance\/burger+king\" target=\"_blank\">You&#8217;ve Been Served by The King<\/a>&#8221; video.<\/p>\n<p>The bottom line is that you need to produce entertaining video that connects with your user base.<\/p>\n","protected":false},"excerpt":{"rendered":"Branded Entertainment in the Digital World. Simon Assaad is Co-CEO of Heavy.com &#8211; a growing video sharing and video production site. Two of the core rules they have regarding video&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[503],"tags":[],"class_list":["post-4799","post","type-post","status-publish","format-standard","hentry","category-social-media-en-us"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4799"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}