{"id":4681,"date":"2008-01-28T22:12:34","date_gmt":"2008-01-29T03:12:34","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/sometimes-a-simple-phone-call-goes-a-long-way\/"},"modified":"2008-01-28T22:12:34","modified_gmt":"2008-01-29T03:12:34","slug":"sometimes-a-simple-phone-call-goes-a-long-way","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/sometimes-a-simple-phone-call-goes-a-long-way\/","title":{"rendered":"Sometimes a simple phone call goes a long way&#8230;"},"content":{"rendered":"<p>A while ago I started reading a quality <a href=\"http:\/\/www.apollosem.org\">PPC\/SEM blog<\/a> called Apollo SEM.  The blogs author, Jameszol recently received a letter from a California based web development firm with a similar name demanding they change their name as it was in violation of a their trademark.  I won&#8217;t go into the details but encourage you to <a href=\"http:\/\/www.apollosem.org\/we-got-a-trademark-infringement-letter\/\">read the letter<\/a> he received here about an apparent trademark infringement on the name &#8220;Apollo.&#8221;<\/p>\n<p>It seems that after a consultation with a lawyer, Apollo SEM is completely in the right and, should they choose to keep their name, brand and continue on with business as usual.  <\/p>\n<p>Instead, Apollo SEM will be seeking a new name and brand and walk away from the situation entirely.  Right decision?  You be the judge but I would be that Jameszol and his partners will earn a lot of respect and credibility in the industry for this ballsy move. <\/p>\n<p>The funny part, I would bet they might even rank for the term <a href=\"http:\/\/www.apollosem.org\/open-letter-to-justin-woo-at-apollo-interactive-inc\/\">apollo interactive<\/a> one day soon.<\/p>\n<p>To the guys at the other Apollo firm &#8211; consider a phone call next time, it goes a lot further to win someone\u2019s respect than a letter from a lawyer.<\/p>\n","protected":false},"excerpt":{"rendered":"A while ago I started reading a quality PPC\/SEM blog called Apollo SEM. The blogs author, Jameszol recently received a letter from a California based web development firm with a&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4681"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4681\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}