{"id":4645,"date":"2008-03-27T06:57:15","date_gmt":"2008-03-27T11:57:15","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/using-negative-keywords-for-search-engine-optimization\/"},"modified":"2008-03-27T06:57:15","modified_gmt":"2008-03-27T11:57:15","slug":"using-negative-keywords-for-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/using-negative-keywords-for-search-engine-optimization\/","title":{"rendered":"Using Negative Keywords For Search Engine Optimization"},"content":{"rendered":"<p> <strong>What if the big three searche engines allowed the use of negative keywords for a sites organic search rankings?<\/strong><\/p>\n<p>Adam Green and\u00a0I were chatting the other day and he dropped this interesting question on me. What if the big three search engines allowed a webmaster through webmaster tools to specify a set of negative keywords for which the site should not rank for. From a quality and lead generation perspective SEO and PPC are quite similar in that as SEO&#8217;s we want to get qualified traffic to our sites &#8211; so why not allow us to filter out keywords which we know are bouncing or producing poor results?<\/p>\n<p>For example &#8211; site A ranks well for &#8220;self storage&#8221; and as a result gets traffic for terms such as &#8220;self storage backup&#8221; or &#8220;rv storage&#8221; both of which are low quality traffic keywords for site A. Why not specify&#8221;-backup&#8221; and &#8220;-rv&#8221; into a list of negative keywords in webmaster tools?<\/p>\n<p>Can anyone see why this would be a bad idea for webmasters, the search engines or the users of search engines? I think it improves the overall quality of the search experience for everyone involved.<\/p>\n<p>Perhaps this has been discussed before, but I&#8217;ve not come across it in the context of organic results. Please comment &#8211; I am interested in what everyone has to say about it.<\/p>\n","protected":false},"excerpt":{"rendered":"What if the big three searche engines allowed the use of negative keywords for a sites organic search rankings? Adam Green and\u00a0I were chatting the other day and he dropped&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4645","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4645"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4645\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}