{"id":4579,"date":"2008-06-19T15:48:15","date_gmt":"2008-06-19T19:48:15","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/by-2012-digital-and-mobile-media-spending-will-double\/"},"modified":"2008-06-19T15:48:15","modified_gmt":"2008-06-19T19:48:15","slug":"by-2012-digital-and-mobile-media-spending-will-double","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/by-2012-digital-and-mobile-media-spending-will-double\/","title":{"rendered":"By 2012 Digital and Mobile Media Spending will RISE"},"content":{"rendered":"<p> <strong>Those of us in the business can feel it&#8230;we know that digital and mobile media is growing throughout North America. Now there is proof that these mediums are on the rise.   <\/strong><\/p>\n<p>Recently, an article citing the<a href=\"http:\/\/www.pwc.com\/extweb\/ncpressrelease.nsf\/docid\/06525684358163B98525746C0046C0F8\" target=\"_blank\"> <\/a><a href=\"http:\/\/www.pwc.com\/extweb\/ncpressrelease.nsf\/docid\/06525684358163B98525746C0046C0F8\" target=\"_blank\">PriceWaterHouseCoopers<\/a> study regarding growth in global entertainment and media (E&amp;M) pointed out that digital and mobile media will represent 11% of the total Entertainment and Media spending.   A total of $234 billion.  This change is very exciting for a number of reasons.  Firstly, this demonstrates that although the big &#8220;R&#8221; word (Recession-although very arguable) is looming over the USA and Canada, a market will be expanding and growing.  Secondly, this is exciting because it reiterates the higher possible ROI from this type of marketing medium through more expected user activity.<\/p>\n<p>Some of the higher cost methods such as newspaper, radio and outdoor advertising will be seeing a dip in the next 4 years.  More marketing dollars are being spent in digital and mobile media with more active users around the world.  This is creating a more globalized economy in a more technologically advanced time.<\/p>\n<p>I anticipate that as the next decade begins, more tech savvy people will be immersed in a culture dominated by digital and mobile media.  No longer the underdog, this form of media will steadily grow and move throughout the global economy.<\/p>\n<p>Read the entire article <a href=\"http:\/\/seekingalpha.com\/article\/81939-digital-and-mobile-media-spending-set-to-double-share-by-2012?source=feed\" target=\"_blank\">here.<\/a><\/p>\n<p>~S<\/p>\n<p>p.s.  If you have read any articles, please share them or your own thoughts on this topic!<\/p>\n","protected":false},"excerpt":{"rendered":"Those of us in the business can feel it&#8230;we know that digital and mobile media is growing throughout North America. Now there is proof that these mediums are on the&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[892],"tags":[],"class_list":["post-4579","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-us-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4579"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4579\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}