{"id":4557,"date":"2008-07-15T09:42:41","date_gmt":"2008-07-15T13:42:41","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/what-to-look-for-in-a-search-engine-optimization-firm\/"},"modified":"2008-07-15T09:42:41","modified_gmt":"2008-07-15T13:42:41","slug":"what-to-look-for-in-a-search-engine-optimization-firm","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/what-to-look-for-in-a-search-engine-optimization-firm\/","title":{"rendered":"What To Look For In A Search Engine Optimization Firm"},"content":{"rendered":"<p> What you should look for when hiring a search engine optimization firm.<\/p>\n<p>A while ago we wrote about <a href=\"http:\/\/www.sparkinternetmarketing.com\/blog\/how-to-hire-a-search-engine-optimization-company\/\" target=\"_blank\">hiring a search engine optimization (SEO) firm<\/a>. Since then Google has updated their page titled &#8220;<a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35291\" target=\"_blank\">What&#8217;s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?<\/a>&#8220;. If you&#8217;re looking to hire an SEO I highly recommend you read Googles page on the topic. The more informed you are about the services you&#8217;re trying to buy the more likely you are to find a reputable company who truly has your best interests in mind.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.sparkinternetmarketing.com\/blog\/wp-content\/uploads\/2008\/07\/google.gif\" alt=\"Google\" align=\"right\" \/><\/p>\n<p>One thing in particular stands out in this Google guideline &#8211; &#8220;<strong>Be careful if a company is secretive or won&#8217;t clearly explain what they intend to do.<\/strong>&#8221; While there may be unknown &#8220;tricks&#8221; which may be producing organic ranking results which others have not yet caught on to &#8211; there really are no secrets in search engine optimization. Simply following best practices and standards for modern website development combined with a solid understanding of 1. Your keywords, 2. Linking and promoting and finally, 3. Conversion Principles, you will ranking for your terms and you will convert traffic.<\/p>\n<p>Any SEO firm which is unwilling to fully explain their practices in language you can clearly understand is not someone you should seariously consider partnering with.<\/p>\n<p>So before you make your decision, get informed about the search engine optimization and ask as many questions you can about the SEO firms you&#8217;re considering hiring &#8211; pick the one with the best answers and not necessarily the best price!<\/p>\n<p>If you want to know more about SEO &#8211; feel free to <a href=\"http:\/\/www.sparkinternetmarketing.com\/aboutChrisKata.php\">contact me<\/a>. I&#8217;ll tell you everything you want to know at no obligation. By informing consumers I&#8217;m improving our industry, and that&#8217;s good for everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"What you should look for when hiring a search engine optimization firm. A while ago we wrote about hiring a search engine optimization (SEO) firm. Since then Google has updated&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4557","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4557"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4557\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}