{"id":4421,"date":"2009-05-04T22:56:34","date_gmt":"2009-05-05T02:56:34","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/positioning-yourself-in-a-bad-economy\/"},"modified":"2009-05-04T22:56:34","modified_gmt":"2009-05-05T02:56:34","slug":"positioning-yourself-in-a-bad-economy","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/positioning-yourself-in-a-bad-economy\/","title":{"rendered":"Positioning Yourself in a Bad Economy"},"content":{"rendered":"<p>Hi Gang, <\/p>\n<p>I was reading an interesting article in BusinessWeek last week regarding the importance of continuing to engage in marketing during tough economic times. <\/p>\n<p>It got me thinking about &#8220;riding&#8221; it out till it ends.  However, is that a good method of thinking?  Maybe, but is it the best?  I would argue that it isn&#8217;t.  How are you positioning yourself and your organization to be ready for when people do come back to the spending habits.  <\/p>\n<p>The next question is, how do you position yourself to be ready for clients when they are ready to come back and spending.  <\/p>\n<p>One of the ways to ensure you are set up for success is to look at your processes right now and see if there are areas of improvements. <\/p>\n<p>Continuing to gain lead capture is a great way to drip them from a marketing perspective until they are ready to purchase.  Place them on your marketing e-mail lists and continue to send them contact information. <\/p>\n<p>Another way is to connect with clients through changing content on your website.  It will help you to continue putting yourself in their minds. <\/p>\n<p>Good Luck!!  <\/p>\n<p>Kyle<\/p>\n","protected":false},"excerpt":{"rendered":"Hi Gang, I was reading an interesting article in BusinessWeek last week regarding the importance of continuing to engage in marketing during tough economic times. It got me thinking about&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[892],"tags":[],"class_list":["post-4421","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-us-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4421"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4421\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}