{"id":4331,"date":"2014-04-02T13:20:23","date_gmt":"2014-04-02T17:20:23","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/social-ads-101\/"},"modified":"2015-08-24T11:00:54","modified_gmt":"2015-08-24T15:00:54","slug":"social-ads-101","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/social-ads-101\/","title":{"rendered":"Social Ads 101"},"content":{"rendered":"<p>Want to advertise online on a platform that reaches approximately <a href=\"http:\/\/www.business2community.com\/facebook\/facebook-ads-right-0826111#!B69OT\">1\/7 of the world\u2019s population<\/a>; craft a stunning ad targeted to your customers in 140 characters; or even send out ads customized to a person\u2019s location or employment rank? It\u2019s all happening right now on <a href=\"..\/..\/approach\/\">social media<\/a> and you can be a part of it!<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline; color: #ff0000;\"><a href=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/facebook-likes.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2768\" src=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/facebook-likes-1024x1024.jpg\" alt=\"facebook likes\" width=\"430\" height=\"430\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/facebook-likes-1024x1024.jpg 1024w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/facebook-likes-150x150.jpg 150w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/facebook-likes-300x300.jpg 300w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/facebook-likes.jpg 1500w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/a><br \/>\n<\/span><\/strong><\/p>\n<p><b>FACEBOOK \u2013 Works Well for B2C and Increasing Content Engagement<\/b><\/p>\n<p>Yes, Facebook is more useful than just getting Likes and interacting with your followers! Facebook offers a sophisticated platform for reaching potential customers in a meaningful and impactful way by creating and tracking your social ads. This is even more important with the recent news that your businesses unpaid organic reach on Facebook is about to <a href=\"http:\/\/socialmediatoday.com\/tara-urso\/2281751\/your-facebook-pages-organic-reach-about-plummet\">plummet to a measly 1-2%<\/a>!<\/p>\n<p><b>Are Facebook Ads Really Worth It?<\/b><\/p>\n<ul>\n<li>They can reach <a href=\"http:\/\/moz.com\/blog\/1-dollar-per-day-on-facebook-ads\">as many people or more as radio or TV<\/a>, in whichever country you choose.<\/li>\n<li>If your company can <a href=\"http:\/\/moz.com\/blog\/1-dollar-per-day-on-facebook-ads\">afford $1 a day<\/a> and is on Facebook, then you should definitely be running Facebook ads!<\/li>\n<li>Once you have identified <a href=\"http:\/\/www.business2community.com\/facebook\/facebook-ads-right-0826111#!Co4Ov\">who your target audience is<\/a>, then you can effectively isolate consumers who fit your niche with a sophisticated system similar to <a href=\"http:\/\/moz.com\/blog\/1-dollar-per-day-on-facebook-ads\">Adwords<\/a>.<\/li>\n<li>Increase engagement and grow your audience with <a href=\"https:\/\/www.facebook.com\/business\/promoted-posts\">Boosted Posts<\/a> (not to be confused with ads) that will put your post content in front of new eyes.<\/li>\n<\/ul>\n<p><b>Word to the Wise<\/b><\/p>\n<ul>\n<li>Watch out for what David Horn of Business2Community, calls <a href=\"http:\/\/www.business2community.com\/facebook\/facebook-ads-right-0826111#!CoZrd\">\u201cdecay\u201d<\/a> or a drop in your ad\u2019s performance. Make sure to monitor your Facebook ads daily to stay on top of their performance and make edits to the text and\/or image accordingly as you go.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><a href=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/hashtags.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2769\" src=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/hashtags.jpg\" alt=\"hashtags\" width=\"600\" height=\"402\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/hashtags.jpg 1000w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/hashtags-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<\/strong><\/span><\/p>\n<p><b>TWITTER \u2013 Great for B2C and Brand Loyalty<\/b><\/p>\n<p>Who doesn\u2019t love Twitter for its 140 character snippets of pure gold? I am sure you\u2019re wondering how you advertise on a social media platform of <a href=\"http:\/\/searchenginewatch.com\/article\/2190651\/Twitter-Advertising-Guide\">200 million users<\/a> that all seem to have an attention span of three seconds? Here\u2019s how.<\/p>\n<p><b>Really? Twitter Ads?<\/b><\/p>\n<ul>\n<li>Set a budget and <a href=\"https:\/\/business.twitter.com\/products\/pricing\">bid to put your message<\/a> at the top of your target audience\u2019s feeds with paid advertising in the form of: Promoted Tweets, Promoted Accounts, and Promoted Trends.<b><\/b><\/li>\n<li><a href=\"https:\/\/business.twitter.com\/products\/promoted-tweets\">Promoted Tweets<\/a> are put in front of your target audience, which you choose with a combination of demographics and keywords. Remember the narrower the group, the more likely they are to be interested in what you have to say.<b><\/b><\/li>\n<li><a href=\"https:\/\/business.twitter.com\/products\/promoted-accounts\">Promoted Accounts<\/a> are a great way to increase <b>relevant followers<\/b> and will appear in the \u201cWho to Follow\u201d section on mobile devices.<\/li>\n<li>As per Twitter, you only <b>PAY<\/b> when <a href=\"https:\/\/business.twitter.com\/products\/pricing\">\u201cfollow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets\u201d<\/a>.<b><\/b><\/li>\n<\/ul>\n<p><b>Word to the Wise<\/b><\/p>\n<ul>\n<li>Twitter advertising is a great opportunity for brands to engage with their customer base <b>BUT<\/b> companies need to be aware of what specific demographic they are seeking out and if their product or service is appropriate to them!<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ff0000; text-decoration: underline;\"><a href=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/SPARK-blog-LinkedIn.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2770\" src=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/SPARK-blog-LinkedIn.jpg\" alt=\"LinkedIn\" width=\"600\" height=\"464\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/SPARK-blog-LinkedIn.jpg 1000w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/SPARK-blog-LinkedIn-300x232.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<\/span><\/span><\/strong><\/p>\n<p><b>LINKEDIN \u2013 Good Fit for B2B Advertisers and Working Professionals<\/b><\/p>\n<p>LinkedIn, the business-oriented social network is just the place to build and engage your professional network.Wait! It has created a sophisitcated interface for coralling customized pools of professionals to see your ads. Also, we are talking about a platform that has over <a href=\"http:\/\/marketingland.com\/linkedin-paid-ads-a-beginners-guide-69920\">259 million users worldwide<\/a>, so imagine the possibilities.<\/p>\n<p><b>LinkedIn Ads? So, do they work?<\/b><\/p>\n<ul>\n<li>Like Twitter, LinkedIn ads work on a <a href=\"http:\/\/partner.linkedin.com\/ads\/faqs\/\">bidding system<\/a> where you set your daily budget on what you are willing to spend.<b><\/b><\/li>\n<li>Narrow your pool of <a href=\"http:\/\/partner.linkedin.com\/ads\/bestpractices\/\">advertisees by<\/a>: Geography, Industry, Job Fuction, Roles, Skills and Interests. This way you can create a select group of people who fit your customer base.<b><\/b><\/li>\n<li>To ensure a better ROI, you can create up to <a href=\"http:\/\/partner.linkedin.com\/ads\/bestpractices\/\">15 different ads within one campaign<\/a> so that you can edit the text, call to action, and images to fit different segments of your audience. This is valuable when taking a look at your campaign\u2019s KPI and analyzing what ads did well and why.<b><\/b><\/li>\n<li><a href=\"http:\/\/marketingland.com\/linkedin-rolls-out-sponsored-updates-ad-program-to-all-companies-52634\">Sponsored Updates<\/a> allow company pages on LinkedIn to promote their content to professionals based on their industry of employment and interests.<\/li>\n<\/ul>\n<p><b>Word to the Wise<\/b><\/p>\n<ul>\n<li>If you are looking to market a product or service to an audience that <b>is not made up<\/b> of working professionals looking to network and increase their leads, then LinkedIn probably isn\u2019t for you.<b><\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><b>\u00a0<a href=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/shutterstock_1155838241.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2771\" src=\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/04\/shutterstock_1155838241.jpg\" alt=\"social ads\" width=\"501\" height=\"499\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/shutterstock_1155838241.jpg 557w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/shutterstock_1155838241-150x150.jpg 150w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/04\/shutterstock_1155838241-300x298.jpg 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/a><span style=\"text-decoration: underline;\"><span style=\"color: #ff0000; text-decoration: underline;\"><br \/>\n<\/span><\/span><\/b><\/p>\n<p>Remember you get what you give. If you aren\u2019t willing to put the time or money into ads <b>($1 a day people!)<\/b>, then you cannot expect the results I know your business is looking for on social media. You could wait to see how this whole social media thing plays out, but word to the wise, engaging the right people with the right content will increase ROI. Every time. Good luck with your campaigns and let us know how they do. We are always ready to lend a helping hand and ignite the conversations surrounding your business online.<\/p>\n","protected":false},"excerpt":{"rendered":"Want to advertise online on a platform that reaches approximately 1\/7 of the world\u2019s population; craft a stunning ad targeted to your customers in 140 characters; or even send out&hellip;","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[],"class_list":["post-4331","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-us"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4331"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}