{"id":4267,"date":"2014-06-04T15:43:28","date_gmt":"2014-06-04T19:43:28","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-us\/blog\/attention-web-developers-dont-scared-seo\/"},"modified":"2014-06-04T15:43:28","modified_gmt":"2014-06-04T19:43:28","slug":"attention-web-developers-dont-scared-seo","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-us\/blog\/attention-web-developers-dont-scared-seo\/","title":{"rendered":"Attention Web Developers: Don\u2019t Be Scared of SEO!"},"content":{"rendered":"

Let\u2019s start with a little scenario. You\u2019ve just written an awesome single page site like this one<\/span><\/a>. You\u2019re super proud of it and can\u2019t wait for the world to see it. Your client also loves it, so you decide to launch. Weeks later, you check on the site’s ratings and you notice your site isn\u2019t ranking very well. You start freaking out. Do people not like it or share it? Do I not have enough content on it? Unfortunately, you’re probably right, your site is a disaster. Not in a user interface way, it’s simply a disaster in the way in which crawlers look at it.\u00a0<\/span><\/p>\n

\"SEO\"<\/p>\n

What are crawlers and how do they work?<\/span><\/strong><\/h3>\n

For those who don\u2019t know what a crawler is, it\u2019s a Search Engine Spider. It\u2019s a program that search engines use to figure out what\u2019s new and happening on the Internet, and how everything interlocks. Our dear friend Google uses its own web crawler called GoogleBot. GoogleBot goes through every single page that\u2019s on the web and indexes it in its own way. I\u2019m not going to go deep into explaining how these crawlers work, and I\u2019m not going to give you an explanation of how the algorithm works, just know that it\u2019s very complicated. If you want to read about it in depth, go here<\/span><\/a>.\u00a0<\/span><\/p>\n

So what\u2019s wrong with my awesome single page site?<\/span><\/strong><\/h3>\n

From a user\u2019s perspective, nothing. It\u2019s cool, interactive, and generates leads. But what if someone has their JavaScript turned off in their browser? The page will look broken to them and they\u2019ll run away to a safe spot. For a crawler, it\u2019s the same idea. You probably used JavaScript and jQuery to render most of your content, and up until recently, it was a bunch of gibberish to our crawler. What most web developers would then do, is re-create the content using basic HTML and send those off to the crawlers and people without JavaScript. In some cases, they would just completely redesign the site to fit the standards. But let\u2019s be honest, the web is progressing at the speed of light, so everyone needs to go ahead and turn their JavaScript on and move on. So did the search engines and the crawlers.<\/span><\/p>\n

\"Web<\/p>\n

What changed?<\/span><\/strong><\/h3>\n

There is no doubt that Google realized that the trend in Web Development and Web Design has taken a different path than it used to. Google went ahead and changed the algorithm to support JavaScript – a big relief for everyone! From a developers point of view, now you don\u2019t have to worry about spending tons of extra time developing those HTML pages in order for Google to be happy with you. To this day, these single page websites haven\u2019t been popular amongst big companies because they were scared the content wouldn’t be discovered and they wouldn\u2019t rank the way they wanted to. I believe that will change over the next coming years, and more and more people will adopt the trend. I mean, why not? It looks good, it\u2019s very easy to use, and it’s easier to create than multi-page sites (if you know what you\u2019re doing). Just a few minor notes need to be mentioned, however. Anyone creating Facebook ads, Facebook isn\u2019t compatible with JavaScript quite yet, so if you put your site in an ad, it might look empty and silly. Also, they are not fully compatible with very complex JavaScript, so don\u2019t go too crazy.<\/span><\/p>\n

What are your thoughts on the new single page sites? Let me know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s start with a little scenario. You\u2019ve just written an awesome single page site like this one. You\u2019re super proud of it and can\u2019t wait for the world to see…","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[493],"tags":[1004,712,539,774],"class_list":["post-4267","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-mashup-en-us","tag-crawlers-en-us","tag-google-3-en-us","tag-seo-en-us","tag-web-development-en-us"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/comments?post=4267"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/posts\/4267\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/media?parent=4267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/categories?post=4267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-us\/wp-json\/wp\/v2\/tags?post=4267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}