Jim Hedger from The Alternative on Webmaster Radio had an opportunity to speak with Joe Milana from Fair Isaac about their research into Click Fraud, and their association with SEMPO.
I had a chance the other day to listen to the interview and it’s quite interesting. If you’re interested in paid advertising and the impact of Click Fraud on the industry, I suggest you give this latest episode a listen.
Although Click Fraud has not been solved / eliminated, through research like this one day it may be overcome. As it stands it looks like more research, and of course more data are needed. In the meantime we can look forward to monitoring our traffic!
