{"id":5143,"date":"2015-09-25T15:16:22","date_gmt":"2015-09-25T19:16:22","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/?p=5143"},"modified":"2015-10-07T10:44:12","modified_gmt":"2015-10-07T14:44:12","slug":"the-7-most-surprising-brands-killing-it-on-social-media","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/the-7-most-surprising-brands-killing-it-on-social-media\/","title":{"rendered":"The 7 Most Surprising Brands Killing It On Social Media"},"content":{"rendered":"

There are certain brands that are notorious for being on top of their social media game. A few of the elite are Old Spice, Oreo and Taco Bell. These brands are successful with their social media presence because they abide by the golden rule, not \u2018do unto others\u2019 but rather \u2018know your audience\u2019. They\u2019re pros at leveraging their wacky aspects and rockstars at engaging with other brands and followers alike. They capitalize on what\u2019s trending and are able to take otherwise mundane things like deodorant and make them both wry and hilarious. Alas, everyone knows the obvious heavy hitters of social media, but there are a few other unexpected brands on the low. Here are a few worth mentioning:<\/p>\n

\"wonderful<\/a><\/p>\n

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  1. \n

    Wonderful Pistachios<\/h2>\n<\/li>\n<\/ol>\n

    Yes, as in the ones your Grandma always kept in a glass bowl on her coffee table. To say that a pistachio company is really killing the social media game is definitely unexpected.\u00a0 They have over 55k on Twitter, 1300 on Instagram and almost a whopping 800k on Facebook! One thing they\u2019ve capitalized on and I really commend them for utilizing is how much health nuts (pun intended) love <\/em>to photograph their food in an artistic manner. It seems as though they\u2019re in no short supply of beautifully staged shots of their product, which is awesome for them. \u00a0This works twofold in that they can display brand loyalty while also sharing beautiful pictures of their product. All in all, they manage to create cute but also meaningful content with playful, relevant graphics. Check out their Twitter here<\/a>.<\/p>\n

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      DiGiorno Pizza<\/h2>\n<\/li>\n<\/ol>\n

      Okay this one isn\u2019t as <\/em>unexpected because well, everyone loves pizza so of course it\u2019s going to be great. What\u2019s more is that \u2018liking pizza\u2019 is trendy right now up there with \u2018but first, coffee\u2019 type posts. If you\u2019ve been on the Internet for more than a week you\u2019ll see enough memes, Buzzfeed quizzes and sardonic comment sections to assure you of this. The smart people over at DiGiorno have capitalized on this and regularly share the abundance of content in that plays into that niche along with crafting some pun-heavy content that\u2019s pretty lol-worthy. What\u2019s more? Their Facebook page has over one million <\/em>likes. Their best channel however, is by far Twitter. Check it out here<\/a>.<\/p>\n

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      1. \n

        Charmin<\/h2>\n<\/li>\n<\/ol>\n

        Charmin has charmed our hearts since they rolled out their commercials featuring the cute and clumsy animated bears that pulled on the heartstrings of our Berenstain Bears memories. Since then, they\u2019ve made a successful transition into social media by producing content that manages to be both relevant and heartwarming. They keep their content fairly PG but with common hashtags the like of \u00a0#tweetsfromtheseat being frequent, they have a bit of an edge. With nearly 1 million likes on Facebook and over 67k on Twitter, it\u2019s clear that Charmin has kept its reserved spot in our hearts. Don\u2019t believe us? See for yourself<\/a>.<\/p>\n

        \"siemens<\/a><\/p>\n

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        1. \n

          Siemens<\/h2>\n<\/li>\n<\/ol>\n

          Your first question may be, \u201cWho or what is Siemens?\u201d Good question! While they\u2019re involved in a whole bevy of healthcare, energy and infrastructure related fields the short answer is that they\u2019re the largest engineering company in Europe. They also develop really, really awesome content. While they don\u2019t often engage with the latest hashtags or viral videos, they know their target demographic and do an amazing job of catering to them. \u2018Killing it\u2019 on social media doesn\u2019t have to mean well-placed Dad humor; it can simply mean genuinely great and strategic content. Siemens produces short and informative videos, high quality infographics and is able to make engineering relatable to the average Joe while still interesting to the pros (cc: explaining how their technology<\/a> helps to run Munich Oktoberfest.) Take a look<\/a>!<\/p>\n

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          1. \n

            Arena Flowers<\/h2>\n<\/li>\n<\/ol>\n

            This flower delivery service provides the exact opposite <\/em>content than you would imagine. With a Twitter bio that reads, \u201cEvery time a magician produces a bunch of flowers from nowhere he has actually used a wormhole to steal from a florist. Do not applaud this,\u201d you get a sense of what you\u2019re in for. Their content tends to be totally wildcard and a little risqu\u00e9 but with 25k on Twitter, they\u2019re not doing all too bad. Just how salacious is their content? We\u2019ll put it this way, they\u2019re currently running a \u2018life\u2019s short, patch things up\u2019 special with the promo code \u2018ASHLEYMADISON\u2019. Yep, they went there. If you\u2019re down with crude and sometimes downright bizarre humor, be sure to check out Arena Flowers\u2019 twitter account<\/a>.<\/p>\n

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              Neenah Paper<\/h2>\n<\/li>\n<\/ol>\n

              Paper is potentially one of the most boring things this world has to offer. Typically you wouldn\u2019t think a paper company would be able to find an eager and engaged audience let alone do well on social media. However, Neenah is proving otherwise by mastering the engagement game. Fortunately and not surprisingly, tons of people use their products and much of their social media game is showcasing their customer\u2019s various usages. Additionally, they have a really awesome blog<\/a> that is well curated and goes in-depth profiling the people who use their products. This is a great way to display brand loyalty and in turn, encourage existing or potential customers to do the same. Think \u2018if you build it, they will come\u2019 except in social media terms, \u2018if you engage, they will share\u2019. Over 25k Twitter followers and 11k Facebook likes can\u2019t be wrong! To see some of the nifty projects Neenah has shared from their customers, check out their Twitter here<\/a>.<\/p>\n

              \"general<\/a><\/p>\n

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              1. \n

                General Electric<\/h2>\n<\/li>\n<\/ol>\n

                Usually a brand excels on one social media platform more than another, but with General Electric they\u2019re winning pretty much across the board. From the expected like Facebook and Twitter to the surprising, ie. Snapchat. Even their Pinterest page has over 25k in followers! GE is proving to be as innovative with their technology as they are with their digital marketing approach. A great testament to this is their Snapchat account, which allows you to follow a day in the life of a developer at GE digital or be introduced to former astronaut, Buzz Aldrin. The company has touted some serious social media prowess in the past few years and as it stands, still continues to prove their aptitude. Check out their Twitter game for yourself!<\/p>\n

                Did we miss any of your favourite unlikely brands that are killing it on social media? Be sure to share them with us on Facebook<\/a> or Twitter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"There are certain brands that are notorious for being on top of their social media game. A few of the elite are Old Spice, Oreo and Taco Bell. These brands…","protected":false},"author":33,"featured_media":5147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[502],"tags":[1336,1337],"class_list":["post-5143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en-ca","tag-brands","tag-surprising-brands"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/5143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=5143"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/5143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media\/5147"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=5143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=5143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=5143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}