{"id":4884,"date":"2007-09-05T05:05:39","date_gmt":"2007-09-05T12:05:39","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/blog\/yahoo-acquires-on-line-ad-network-bluelithium\/"},"modified":"2007-09-05T05:05:39","modified_gmt":"2007-09-05T12:05:39","slug":"yahoo-acquires-on-line-ad-network-bluelithium","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/yahoo-acquires-on-line-ad-network-bluelithium\/","title":{"rendered":"Yahoo! Acquires On Line Ad Network BlueLithium"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.sparkinternetmarketing.com\/images\/headshots\/chris_thumb.jpg\" title=\"Christopher Kata\" alt=\"Christopher Kata\" align=\"left\" border=\"0\" height=\"72\" hspace=\"1\" vspace=\"1\" width=\"78\" \/>In it&#8217;s battle for more share of the search market Yahoo! has announced on Tuesday it&#8217;s acquisition of on line advertising network BlueLithium for $300 million. BlueLithium manages advertising space on over 1000 publisher sites which greatly broadens Yahoo!&#8217;s stable of advertising properties beyond it&#8217;s own sites increasing it&#8217;s ability to provide greater advertising inventory.<\/p>\n<p>In the last 9 months or so Yahoo! has undergone some significant changes as it shuffles it&#8217;s management team in an effort to right the direction of the search company. In June Jerry Yang replaced Terry Semel as\u00a0 chief executive officer of the company.<\/p>\n<p>One thing is for certain &#8211; change is constant. Only through change can good things happen. So we&#8217;re quite pleased to see these recent activities including the shifts in management and the additional aqcuisitions.<\/p>\n<p>We&#8217;re eager to see improvements in Yahoo!&#8217;s search platforms &#8211; this is a true sign of innovation which will help push Yahoo! towards more market share.<\/p>\n","protected":false},"excerpt":{"rendered":"In it&#8217;s battle for more share of the search market Yahoo! has announced on Tuesday it&#8217;s acquisition of on line advertising network BlueLithium for $300 million. BlueLithium manages advertising space&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[891],"tags":[],"class_list":["post-4884","post","type-post","status-publish","format-standard","hentry","category-uncategorized-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4884"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4884\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}