When I first started running pay-per-click ads, I was hesitant to advertise on “branded” terms. My thought process was simple – a clients site should be ranking well organically and when someone searches for the name of their company\/website – they will be in the 1st position. Running a pay-per-click ad on branded terms would be a waste of money… right? <\/p>\n
Not exactly, here’s why…<\/p>\n
Branded terms convert at an extremely high rate – no surprise there. They also will do great things for your accounts click through rate which has a large part to play in how much you need to bid in order to dominate the premium PPC positions on the first page. Running a separate campaign of branded terms will allow you to devote a budget to terms which will usually give you CTR’s of 20 – 40%. Is it a waste of money? Not at all, for a lot of clients, I can usually get away with bidding a few pennies per click compared to a few dollars per click for the more general industry related terms. I would happily spend $5 a day to leech off of a high CTR that will help the rest of my account. <\/p>\n
So there you have it… a little PPC tip to start your day.<\/p>\n","protected":false},"excerpt":{"rendered":"When I first started running pay-per-click ads, I was hesitant to advertise on “branded” terms. My thought process was simple – a clients site should be ranking well organically and…","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4782","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4782"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4782\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}