{"id":4772,"date":"2007-11-05T20:29:30","date_gmt":"2007-11-06T03:29:30","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/blog\/how-not-to-build-links-from-eric-ward-on-search-engine-land\/"},"modified":"2007-11-05T20:29:30","modified_gmt":"2007-11-06T03:29:30","slug":"how-not-to-build-links-from-eric-ward-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/how-not-to-build-links-from-eric-ward-on-search-engine-land\/","title":{"rendered":"How Not To Build Links &#8211; From Eric Ward On Search Engine Land"},"content":{"rendered":"<p> <strong>Eric Ward is by far one of the greatest link builders on the Internet today, and he brings to us some fantastic tips on how not to build links.<\/strong><\/p>\n<p>Here are the five ways link builders can hurt themselves. For the complete background on each point, check out the story on <a href=\"http:\/\/searchengineland.com\/071105-123304.php\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n<ol>\n<li>Being a link seeking snob &#8211; get links from sites with great content. Don&#8217;t worry about how nice the site looks, or the PR.<\/li>\n<li>Over relying on social media.<\/li>\n<li>Outsourcing to idiots.<\/li>\n<li>Obsessively focusing on PageRank.<\/li>\n<li>Seeking only links you can control<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Eric Ward is by far one of the greatest link builders on the Internet today, and he brings to us some fantastic tips on how not to build links. Here&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4772","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4772"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4772\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}