{"id":4764,"date":"2007-11-07T06:29:32","date_gmt":"2007-11-07T13:29:32","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/blog\/facebooks-new-ad-program-a-new-ad-network-rumour-from-the-big-newspapers\/"},"modified":"2007-11-07T06:29:32","modified_gmt":"2007-11-07T13:29:32","slug":"facebooks-new-ad-program-a-new-ad-network-rumour-from-the-big-newspapers","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/facebooks-new-ad-program-a-new-ad-network-rumour-from-the-big-newspapers\/","title":{"rendered":"Facebooks New Ad Program &#038; A New Ad Network Rumour From The Big Newspapers"},"content":{"rendered":"<p> <strong>Facebook is launching some new advertising programs, and a group of major US Newspapers are rumoured to be collaborating on a closed Ad Network.<\/strong><\/p>\n<p>From <a href=\"http:\/\/www.webpronews.com\/blogtalk\/2007\/11\/06\/the-facebook-announcement\" target=\"_blank\">WebProNews<\/a> comes this story about Facebook&#8217;s new advertising programs. Here is a brief overview:<\/p>\n<ul>\n<li>Project Beacon\n<p>A user opt-in system to receive\u00a0 targeted ads from an advertiser to their\u00a0 &#8220;mini feed&#8221;.\u00a0 The mini-feed is separate from their\u00a0 news-feed.<\/p>\n<p>Engaging with marketers page is spread virally through the system via the mini feeds when they say they are a fan of your brand. This is a very strong referral for a brand because it comes from peers!<\/li>\n<li>Social Ads\n<p>\u201cSocial Actions + Content = Social Ads.\u201d . . . these ads will appear both in people\u2019s feeds and as a personalized banner ad.<\/li>\n<\/ul>\n<p>From WebProNews comes another story of 5 major US Newspapers collaborating on a closed Ad Network allowing them to keep the majority of the advertising dollars. For the full story go to <a href=\"http:\/\/www.webpronews.com\/insiderreports\/2007\/11\/06\/whisper-papers-plot-online-ad-network\" target=\"_blank\">Web Pro News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook is launching some new advertising programs, and a group of major US Newspapers are rumoured to be collaborating on a closed Ad Network. From WebProNews comes this story about&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[891],"tags":[],"class_list":["post-4764","post","type-post","status-publish","format-standard","hentry","category-uncategorized-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4764"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}