{"id":4472,"date":"2008-12-17T09:30:51","date_gmt":"2008-12-17T13:30:51","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/blog\/social-media-influencing-sales\/"},"modified":"2008-12-17T09:30:51","modified_gmt":"2008-12-17T13:30:51","slug":"social-media-influencing-sales","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/social-media-influencing-sales\/","title":{"rendered":"Social Media Influencing Sales!"},"content":{"rendered":"<p> According to a research project conducted by research firm OTX shows that social media is influencing purchase decisions.<\/p>\n<p>The story posted by <a href=\"http:\/\/www.webpronews.com\/topnews\/2008\/12\/15\/social-media-influencing-purchase-decisions\" target=\"_self\">WebProNews<\/a> indicates that consumers trust bran representatives more than the content on a brand website. They are more interested in exchanges their opinions with a brand representative and are more likely to share information provide by that brand representative. So what does that mean to you? If you have a well established brand you should be actively setting up a social media strategy specifically with a publicly available brand representative.<\/p>\n<p><strong>What exactly does that mean?<\/strong><\/p>\n<p>First off\u00c2\u00a0 you should appoint someone in the company as a brand evangelist &#8211; someone you trust to represent the brand to it&#8217;s fullest and keep customers best interest in mind. You&#8217;ll also need to make sure this person is comfortable being in the spotlight because not only are they promoting the brand &#8211; but they will be promoting themselves.<\/p>\n<p>Once you&#8217;ve identified the person, or people you need to identify the social media strategy. My recommendation includes a mix of the following:<\/p>\n<ul>\n<li>A corporate \/ brand blog<\/li>\n<li>Twitter Accounts<\/li>\n<li>LinkedIn Accounts<\/li>\n<li>Facebook Accounts<\/li>\n<\/ul>\n<p>With the above social networking services in place you&#8217;ve got a good mix of opportunities to make yourself available to your customers and prospects. They will be in a position to connect with you, discuss and share their conversations with others in a meaningful way!<\/p>\n<p>My last recommendation is don&#8217;t delay. Start now with a small strategy and learn as you go. If you wait you are likely to miss out on this opportunity!<\/p>\n","protected":false},"excerpt":{"rendered":"According to a research project conducted by research firm OTX shows that social media is influencing purchase decisions. The story posted by WebProNews indicates that consumers trust bran representatives more&hellip;","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[502],"tags":[],"class_list":["post-4472","post","type-post","status-publish","format-standard","hentry","category-social-media-en-ca"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4472"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4472\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}