Hashtags, which were first used on Twitter, are composed of a single word or phrase beginning with #. They don\u2019t include spaces or punctuation. Clicking on one will lead you to a search of posts with that same hashtag. Think of it as choosing how a Facebook post should be filed. For example, if I used #hashtags in a Facebook post about this article, users could click on it to see more posts about #hashtags.<\/p>\n
Facebook Hashtag Best Practices<\/strong><\/p>\n What do you think is the best way of using hashtags? Feel free to comment and let us know.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"If you haven\u2019t gotten the hang of hashtags yet, now is the time! After much anticipation, Facebook recently announced that they have finally integrated hashtags. As a result, we\u2019re all…","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image-2","meta":{"footnotes":""},"categories":[502],"tags":[1109,1110,1111,1112],"class_list":["post-4364","post","type-post","status-publish","format-image-2","hentry","category-social-media-en-ca","tag-facebook-hashtags-2","tag-facebook-hashtags-best-practices-2","tag-facebook-marketing-2","tag-hashtags-twitter-2","post_format-post-format-image-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4364"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4364\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n<\/span>The first thing to understand about hashtags is that they are keywords. They highlight something important in a Facebook post and provide context. When choosing which hashtag to use, you\u2019ll want to be specific. For example, #facebook might be better than #socialmedia because it is more specific and more likely to be relevant to the person doing the searching. It may seem like a good idea to use a broader hashtag such as #soccer, but if you\u2019re really talking about the Toronto Football Club, you\u2019ll get better results using the hashtag #TFC.<\/li>\n
\nAlways look up a hashtag before you use it. When there are many options available, you\u2019ll want to make sure you choose the best one. Generally, the more common a hashtag is, the more likely it is to get searched. Are more people using #TorontoFootballClub or #TFC. You\u2019ll want to know before you decide.
\nAlso make sure that the hashtag you want to use is not affiliated with anything negative. The last thing you want to do is be seen as insensitive<\/a> for using the #Aurora hashtag to promote a dress, when it actually refers to a horrific shooting. These blunders have happened many times on Twitter, and I can guarantee they will happen on Facebook too.<\/li>\n
\nIf your business has a presence within a local community, use it to your advantage. Got a great event you\u2019re promoting in Toronto? Use #toronto at the end your post. Your audience will immediately know where the event is taking place, and anyone looking for things to do in Toronto will come across it in their search. Local hashtags can be used whenever your post is relevant to that community.<\/li>\n
\nUse a hashtag that is personal to you, such as your business name. It will help you track conversations around your business. For example, Lou Dawg\u2019s uses #TangledUpInTheBlues<\/a> to post about their blues night every Tuesday. It\u2019s a unique hashtag that is relevant to the event, and can easily be searched by the company later, to find all related posts. Often, when your community notices you\u2019re using a certain hashtag such as the one above, they\u2019ll pick up on it and start using it too.
\n![\"LouDawgs-BluesNight-SparkInternetMarketing\"](\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2013\/07\/LouDawgs-BluesNight-SparkInternetMarketing.jpg\")
<\/li>\n
\nNewsjacking is a common practice that involves finding trending hashtags and using them in your posts (not unlike the #Aurora example). The idea is that people who are searching that hashtag will see your message. While this can be an effective way to reach new people, you should never use a hashtag unless it\u2019s actually relevant. \u00a0You\u2019ll come across spammy and risk permanent damage to your brand.<\/li>\n<\/ol>\n