Recently, Facebook announced some exciting changes to their page guidelines for promotions. Most notably, page administrators can now host contests right on their Facebook page. This means that businesses no longer need to use third-party apps to run promotions. These apps can take a while to set up and there is often a fee involved with using them, so this update is especially great for small businesses.<\/p>\n
With these changes, page managers can now collect entries to their contests by having users:<\/strong><\/p>\n Message the page directly<\/p>\n<\/li>\n Make a post on the page<\/p>\n<\/li>\n Like or comment on a page post<\/p>\n<\/li>\n<\/ul>\n Similarly, post likes can be used as a voting mechanism. For example, you could ask users to submit their response to a question as a post on the page, and ask other users to vote on their favourite response by liking the post.<\/p>\n Restrictions on Facebook Promotions<\/strong><\/p>\n There are still a few restrictions on running promotions on Facebook.<\/p>\n \u00a0How does this affect businesses that want to run contests on Facebook?<\/strong><\/p>\n The new page guidelines on promotions are good news for small businesses. Companies no longer need to do any complicated setup or pay to use contest apps. A contest hosted on Facebook can be active almost instantly and there\u2019s no cost to run it.<\/p>\n However, many of the contest apps out there are still quite useful. They make it easier to manage contests, and more importantly, they can capture email addresses from all the entrants. This is extremely valuable for any businesses that do email marketing. Many of these apps also make it easier to capture new likes to the page by requiring users to like the page before they can enter a contest.<\/p>\n\n
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