\n<\/span><\/strong>Hotels can run a variety of ads on Facebook, but those with an offer are especially effective. Sharing a beautiful photo with the right caption and getting in the front of the right people on Facebook can be insanely successful. Adding in an offer adds pressure for users to move quickly and make a purchase decision, rather than forgetting about it moments after they see the ad.\u00a0Below is an example of a highly successful Facebook campaign<\/a> we did for a high-end resort in Barbados.<\/p>\n
There is so much opportunity for hotels and resorts to stand out online and differentiate themselves from the competition. However, in this industry it is especially important to do things professionally. Only use high quality photo and video, and consult an expert before you run any campaigns. It\u2019s important to build your social media campaign on quality and trust. Let us know<\/a>\u00a0if you need any help.<\/p>\n","protected":false},"excerpt":{"rendered":"Believe it or not, there is a huge potential for hotels to be marketing on social media. With resorts and hotels being in such a competitive industry, they\u2019re not really…","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image-2","meta":{"footnotes":""},"categories":[502],"tags":[],"class_list":["post-4352","post","type-post","status-publish","format-image-2","hentry","category-social-media-en-ca","post_format-post-format-image-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4352"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4352\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"SparkInternetmarketing-FacebookOffers-CaseStudy\"](\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2013\/09\/SparkInternetmarketing-FacebookOffers-CaseStudy-630x387.png\")
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\nThis is a great tool for hotels because, 1) it\u2019s very visual and displays experiences well, and 2) its most active users are women. Studies consistently show that women make the majority of traveling decisions.\u00a0If you want to use Pinterest to market your hotel, don\u2019t just share beautiful photos of the establishment – it’ll get old fast. Pin anything related that will remind your target audience of the great time they will have at your establishment; the geographical area, related activities, even the food!<\/li>\n
\nFinally, don\u2019t be the only one telling the story. Have people share their own experience. Getting your existing customers engaged by sharing their experience with their network will cement their loyalty to you, and also create a great environment for their friends and family to discover you as well. Ask customers to share photos and videos of their time at your establishment on Instagram and Vine with a designated hashtag to win a prize.<\/li>\n<\/ol>\n