![\"Drake](\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/08\/drake1-300x300.png\")
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It\u2019s an argument almost as old as time itself: Does Drake know everything about social media marketing or nah? While it\u2019s impossible to doubt his expertise on subjects like child stardom, heartbreak, and going from 0 to 100 very quickly, scholars continue to debate Drizzy\u2019s status as a digital marketing genius.<\/p>\n
After nearly a year of intensive research, I\u2019ve come to the conclusion that Drake\u2019s 2013 magnum opus Nothing Was The Same<\/em> is actually a thoughtful meditation on effective digital marketing strategies. Beyond emotional introspection and Jay-Z\u2019s favourite desserts, the album\u2019s lyrics offer up groundbreaking insights that can only be uncovered through careful analysis.<\/p>\n To help you wade through the heartfelt laments and countless Toronto references, I\u2019ve put together this helpful track-by-track breakdown which gets at the true meaning behind Nothing Was The Same<\/em>. Without further delay, let\u2019s \u201cstart at the bottom\u201d (which is a reference to a popular song by rap singer\/ESPN Awards host The Drake).<\/p>\n Tuscan Leather<\/strong><\/p>\n \u201cSelf-explanatory, you just here to spread the story, wassup.\u201d<\/p>\n Drake starts the album off with this profound statement on the role of the audience in online marketing. Your fans have already shown that they\u2019re willing to interact with your content by following you, so give them something that they\u2019ll actually enjoy! If people like what you have to say, they\u2019ll share it, \u201cspreading the story\u201d of your brand and strengthening your position as an opinion leader. It truly is self-explanatory. Wassup.<\/p>\n \u201cAll of the talkin\u2019, got one reply for all of your comments.\u201d<\/p>\n It may come as a surprise, but most social media users do not actually visit a brand\u2019s page for marketing reasons. According to a recent study by J.D. Power and Associates<\/a>, 67% of consumers have visited a company\u2019s social media profile for customer service while only 33% have done so for marketing. Maximize your page\u2019s customer service potential by responding quickly and politely to any inquiries while keeping your tone consistent and empathetic. Make them feel appreciated, just like Drake would.<\/p>\n Furthest Thing<\/strong><\/p>\n \u201cWhat more can I say now? What more can I say now?\u201d<\/p>\n Hitting\u00a0Twitter\u2019s 140 character limit on your tweets is not always a good idea. Tweets with the highest rate of engagement generally fall between 71-110 characters<\/a>, proving that sometimes you shouldn\u2019t share everything that you\u2019re feeling at once (which might be news to Drizzy). Facebook lets you vent more with a massive 63, 206 character limit, but the best performing posts are usually much smaller<\/a>. Posts on Facebook with under 80 characters<\/a> have the highest levels of engagement, so keep your writing on the low. \u201cNo filler,\u201d said Drake, elaborating on his view (from the 6).<\/p>\n Image Source: REUTERS<\/p><\/div>\n Started From The Bottom<\/strong><\/p>\n \u201cWhere your real friends at?\u201d<\/p>\n Almost everybody starts from the bottom when it comes to social media and there are few things more embarrassing than having no fans or followers on your profile, but don\u2019t let it tempt you to buy your audience<\/a>. Facebook\u2019s reach is now at only 1-2%<\/a> and you have no control over which of your fans end up seeing your content. If you\u2019ve got fake followers in the mix, content that you\u2019ve worked hard on will go to waste\u00a0which means that\u00a0bought Likes will actually reduce your organic leads instead of increasing them.<\/p>\n Remember that if someone has gone through the trouble of liking or following your page then they\u2019re a legit fan who actually cares about you and your brand. Easy-Drake Oven knows the importance of keeping true friends around and dropping the fake ones – some say his experience managing his Facebook account was the motivation behind \u201cNo New Friends\u201d (but they\u2019re wrong).<\/p>\n Wu-Tang Forever<\/strong><\/p>\n \u201cIt ain\u2019t about who did it first, it\u2019s about who did it right.\u201d<\/p>\n Trends aren\u2019t just for your followers to keep up with \u2013 you need to be constantly aware of how social media is changing to ensure that you\u2019re optimizing the performance of your brand online. Count Drakeula outlines this by reminding us that even if we aren\u2019t the first to try out a new technique or hop on an emerging platform, what matters the most is that we execute it well\/put our city on the map.<\/p>\n This year, the digital marketing landscape changed quicker than Drake\u2019s favourite basketball player<\/a>\u00a0with platforms like Google+ and Pinterest becoming crucial components of your brand\u2019s success. Image and video-based apps like Snapchat, Instagram, and Vine have also seen huge growth, indicating that visual content is more important than ever (something with which Drizzy is quite familiar<\/a>). Even Facebook posts with photos get much higher engagement<\/a>, including 53% more likes, 104% more comments, and 84% more click-throughs than text-based posts.<\/p>\n Image Source: Startraksphoto<\/p><\/div>\n Own It<\/strong><\/p>\n \u201cNext time we talk, I don\u2019t wanna just talk \u2013 I wanna trust.\u201d<\/p>\n I know you\u2019ve been hurt before, but don\u2019t be afraid to let your followers in. Social media is about building relationships (which is both Drake\u2019s most and least favourite thing ever) and that remains true when it comes to your brand.<\/p>\n Engage your customers as much as possible<\/a>, especially those who\u00a0contact you. Don\u2019t forget to reach out to influencers as well, much like a young Cloudy-with-a-Chance-of-Drizzle reached out to Lil Wayne and \u201cgot rich off a mixtape, got rich off a mixtape\u201d. Using Twitter cards<\/a>, emoticons<\/a>, and even posting late in the evening has been shown to increase engagement by giving your users a more intimate experience. Although Drake might not always be a fan of\u00a0intimacy, your followers will understand you \u2013 even if it sometimes\u00a0seems like no one else does :\u2019(<\/p>\n Thank me later (which is a Drake album) because this is just Part One of a three part series. Until then, take care (which is also a Drake album).<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s an argument almost as old as time itself: Does Drake know everything about social media marketing or nah? While it\u2019s impossible to doubt his expertise on subjects like child…","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,502],"tags":[486,888,589,516,517],"class_list":["post-4204","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-mashup-en-ca","category-social-media-en-ca","tag-content-2","tag-drake-2","tag-engagement-2","tag-online-marketing-2","tag-social-media-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4204"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Drake](\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/08\/drake2-300x199.jpg\")
<\/a>![\"Drake](\"http:\/\/3u2y5k1tk4mcf1mfx3asz2r439.wpengine.netdna-cdn.com\/wp-content\/uploads\/2014\/08\/drake3-300x200.jpg\")
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