{"id":4100,"date":"2014-12-12T17:01:28","date_gmt":"2014-12-12T22:01:28","guid":{"rendered":"https:\/\/www.hellospark.ca\/en-ca\/blog\/social-media-roundup-22\/"},"modified":"2015-09-15T12:47:00","modified_gmt":"2015-09-15T16:47:00","slug":"social-media-roundup-22","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/social-media-roundup-22\/","title":{"rendered":"Social Media Roundup"},"content":{"rendered":"<p>Welcome to the Social Media Roundup, our weekly roundup of the latest social media news, controversies, and new features. Stay tuned each week to find out what\u2019s hot in the social world.<\/p>\n<p><strong>New This Week! December\u00a08- 12, 2014<\/strong><\/p>\n<p><a href=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.47.18-AM.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.47.18-AM.png\" alt=\"facebook ads\" width=\"660\" height=\"380\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.47.18-AM.png 660w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.47.18-AM-300x172.png 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><strong>Facebook<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.wired.com\/2014\/12\/facebook-atlas-google\/\">Facebook to Track Your Offline Purchases:<\/a><\/strong> Facebook is looking to compete with Google using its platform Atlas, by showing what percentage of people who saw an ad actually made a purchase offline. To do that, Atlas collects offline purchase information from advertisers and compares that list to its own data on who saw the ad online. This truly will demonstrate to marketers the impact digital is having on their business.<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/lifehacker.com\/modify-facebooks-ad-preferences-to-control-which-ads-yo-1668723636\">Modify Your Facebook Experience:<\/a><\/strong> With native ads just getting warmed up on Facebook, the social network wanted to provide users the opportunity to personalize their ad preferences. This way, users will only see ads that are more relevant and match their interests.<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/time.com\/3623964\/facebook-search-old-posts\/\">Attn: Facebook\u2019s Search Just Got That Much Better:<\/a><\/strong> You spoke and they listened! Users expressed the need to be able to find previous posts and now you can search to find posts, photos, or videos that were preciously shared with them.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.43.56-AM.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.43.56-AM.png\" alt=\"twitter privacy\" width=\"517\" height=\"499\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.43.56-AM.png 517w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-11.43.56-AM-300x289.png 300w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/a><\/p>\n<p><strong>Twitter:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/time.com\/3615775\/twitter-block-users-trolls\/\">You Can Now Block Those Haters:<\/a><\/strong> Twitter has created a set of tools that allow users to flag inappropriate users and content. Sometimes the haters just want to hate, and Twitter has begun to realize the impact on user experience.<\/li>\n<li><strong><a href=\"http:\/\/techcrunch.com\/2014\/12\/09\/twitter-tailored-audiences-mobile-apps\/\">Twitter Expands Its Ad Retargeting:<\/a><\/strong> Tailored Audiences on Twitter allow businesses to target ads to visitors who have already been to their websites, and at people in their customer database. Now, they\u2019ll be able to target ads based on activity inside mobile apps as well. With mobile activity blowing up, this is a huge for marketers.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-12.01.26-PM.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3457 size-full\" src=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-12.01.26-PM.png\" alt=\"linkedin homepage\" width=\"722\" height=\"560\" srcset=\"https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-12.01.26-PM.png 722w, https:\/\/www.hellospark.ca\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-12-at-12.01.26-PM-300x232.png 300w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><\/p>\n<p><strong>LinkedIn:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/techcrunch.com\/2014\/12\/11\/new-linkedin-homepage\/\">LinkedIn Gets a Homepage Makeover:<\/a><\/strong> The new homepage encourages more interactivity and visits with the following new features: analytics on\u00a0your own LinkedIn profile, the Pulse news feed, jobs, and simplified\u00a0suggestions for keeping in touch with existing contacts and making new ones, as well as a display ad above the fold.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Welcome to the Social Media Roundup, our weekly roundup of the latest social media news, controversies, and new features. Stay tuned each week to find out what\u2019s hot in the&hellip;","protected":false},"author":7,"featured_media":2924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[502,504],"tags":[514,692,516,517,519],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en-ca","category-social-media-roundup-en-ca","tag-facebook-2-2","tag-linkedin-2","tag-online-marketing-2","tag-social-media-2","tag-twitter-2"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media\/2924"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}