{"id":3217,"date":"2014-09-15T13:18:11","date_gmt":"2014-09-15T17:18:11","guid":{"rendered":"https:\/\/www.hellospark.ca\/?p=3217"},"modified":"2015-09-15T12:40:26","modified_gmt":"2015-09-15T16:40:26","slug":"social-media-knock-out-response","status":"publish","type":"post","link":"https:\/\/www.hellospark.ca\/en-ca\/blog\/social-media-knock-out-response\/","title":{"rendered":"How to Craft A Social Media Response"},"content":{"rendered":"

Social Media Observations: Ray Rice & the NFL<\/strong><\/p>\n

Co-authored by: Patrick Gray<\/p>\n

PR nightmares are beautiful opportunities for us to watch and learn about responding appropriately on social media channels. It\u2019s always easier to be the observer, viewing the situation objectively, grimacing over the poor PR moves and taking notes of the graceful recoveries.<\/p>\n

So… Ray Rice. What a hot mess. I\u2019m not here to voice my opinion on domestic violence, but rather state some basic rules on social grace and the blunders of PR\u2019s smoke and mirrors. Here are 5 lessons I\u2019ve learned from the Ray Rice debacle:<\/p>\n

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  1. If there\u2019s evidence, come clean from the start.<\/strong> Someone will always be there to take you down. If there\u2019s no evidence and you\u2019re the only one that knows what happened, feel free to take your secret to the grave at the expense of your soul.<\/li>\n
  2. Give yourself a chance to calm down before you react.<\/strong> Twitter is beautiful because it\u2019s basically a stream-of-consciousness feed. Don\u2019t tweet anything you\u2019re going to regret, because there is no such thing as \u201cdelete\u201d from the internet. This leads me to lesson 3:<\/li>\n
  3. Don\u2019t \u201cdelete\u201d any posts.<\/strong> If you said something terrible, I would recommend you reply back to it with a graceful apology. Contact your PR agency for help with this one.<\/li>\n
  4. Don\u2019t drag down anyone else<\/strong> in your downward spiral. I.e. Don\u2019t tweet that Janay said that it was her fault<\/a>. Social media is a judgemental, merciless crocodile pit that fancies itself as a saint working for the greater good. Both personas are valid. Come out as the better person by protecting the other parties involved. At best, people might take pity on you.<\/li>\n
  5. How would grandma respond?<\/strong> (Unless she is\/was mean and bitter). Seniors tend to have perspective, and grew up with a strict moral compass that stinks of politeness and manners. Take a page out of their book.
    \n<\/span><\/span><\/li>\n<\/ol>\n<\/div>\n
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    \"\"<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Social Media Observations: Ray Rice & the NFL Co-authored by: Patrick Gray PR nightmares are beautiful opportunities for us to watch and learn about responding appropriately on social media channels.…","protected":false},"author":24,"featured_media":3219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[474],"tags":[],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-ca"],"_links":{"self":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/3217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/comments?post=3217"}],"version-history":[{"count":0,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/posts\/3217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media\/3219"}],"wp:attachment":[{"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/media?parent=3217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/categories?post=3217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellospark.ca\/en-ca\/wp-json\/wp\/v2\/tags?post=3217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}