Paid Search
Wouldn't you love to have your own personal online traffic cop that shows up in all the right places to drive traffic to your website? Paid search does exactly that with key search engines! Highly targeted search campaigns are built to appear in front of your desired audience when they have a direct intent to research and purchase your products/services. It also provides instant results and key insights that Spark can use to further define your other digital marketing efforts.
Ignite the conversation! Contact us to discuss your digital advertising goals.
Why Paid Search
Paid search has the potential to immediately increase web traffic without having to rely on long-term marketing plans. It is one of the most profitable advertising channels if the campaigns are given the attention required. Benefits such as high ROI, targeted website traffic, identifying possible website issues, providing key visitor insights, and quick keyword research etc. are all great reasons why investing in paid search as part of your digital marketing is a must!
The Spark Difference
Spark designs targeted search customized to your business goals and key services/products to increase your return on investment (ROI). Our local team of experts monitors and manages your campaigns daily to optimize your ads to perform at a level that will ensure your goals are met. We are excellent at taking your business goals and mapping this over to an executable paid search campaign at all scopes and sizes.
The Spark Traffic Manual
Spark's manual is constructed with the best in digital advertising practices, giving you the advantage to build campaigns that will drive traffic to your website and provide qualified leads.
Overview of the Spark Traffic Manual:
- Keyword Research
- Competitive Analysis
- Strategy and Tactical Implementation
- Targeted Content Creation for Search Networks
- A/B Testing
- Cohort Analysis of Performance Data
- Ongoing Optimization and Management
Reporting and Insights
Each month, as a client you will receive a progress report from your Account Manager that accurately depicts your paid search results, including click-through-rate (CTR), CPC and cost-per-acquisition (CPA). Spark also offers clients a real-time analytics dashboard for you to check in on your paid search progress at anytime.