Email Marketing
The staying power of email marketing is undeniable. With the number of email accounts projected to grow to over 5.2 billion accounts by the end of 2018, including email marketing as part of your marketing efforts is essential. On the other hand, it is even more important to ensure that your emails are personal, relevant, and targeted to keep your list active and happy to receive your communications.
Ignite the conversation! Contact us to discuss how to nurture your leads.
Why Email Marketing?
People who buy products marketed through email spend 138% more than people that do not receive email offers. Email marketing is one of the most effective ways to nurture your online marketing leads through the buying cycle based on specific actions they take across your website or within the communications being sent.
The Spark Difference
Spark builds and drives your email marketing based on detailed insights gathered from your online analytics. Using these insights we design email campaigns that complement the behaviour of your visitors while at the same time staying compliant with the Canadian Anti-Spam Legislation (CASL). Not only can we help nurture your leads to convert them in to sales, but we also actively work to grow your list and provide a steady stream of new leads.
Spark Lead Nurturing Guide
Spark’s guide was designed with the best in email marketing practices, giving you the opportunity to nurture leads and build customer loyalty.
Overview of the Spark Lead Nurturing Guide:
- Newsletters
- Template Design
- List Management and Segmentation
- eBlasts
- Content Writing
- A/B Testing
- Lead Nurturing Campaigns
Reporting and Insights
Each month, as a client you will receive a progress report from your Account Manager that accurately depicts your email marketing results, including open rates, click-through-rate (CTR), and leads.