Conversion Rate Optimization
Conversion Rate Optimization (CRO) simply put, refers to success rate. More specifically, the success rate of your website in achieving a desired action from your visitors. This might mean a purchase decision, a form submission, a download, or even a video view; it all depends on your businesses' goals.
At its most basic, CRO means having a website that looks nice and encourages visitors to stay. At a higher level, CRO is about guiding your customers through your website and creating a funnel that drives them to the end goal. The bottom line: CRO is about controlling customer behaviour, not just witnessing it.
Ignite the conversation! Contact us to start turning all those website visitors into sales.
Why CRO?
A conversion is the ultimate goal of every website. A purchase decision or sale would be the end conversion, but there are many much smaller conversions that may occur along the way. The process of moving from small conversions to the final conversion is called the sales funnel. CRO is all about fine tuning your website to push visitors down the funnel, and directly increase sales.
The Spark Difference
Spark uses CRO tactics to improve the performance of your website to increase sales and help you receive a greater return on investment. We work to increase the performance of your website by taking the visitors and leads that are currently coming, and evaluate your website’s sales funnel to identify ways to improve your site in order to close them.
Spark CRO Checklist
At Spark, we treat conversions like a moving target. We will be constantly running tests and fine-tuning your campaign to maximize performance. Spark has developed the ultimate CRO checklist to ensure your website is working for you and that the user experience is flawless.
Overview of the CRO Checklist:
- Conversion Focused Content
- Navigation Path
- Web Design
- Analytics and Monitoring
- A/B and Multivariate Testing
- Cross Browser/Mobile Testing
Reporting and Insights
Transparency is important to us. With Spark, you will receive detailed campaign reports from your dedicated account manager, outlining key performance metrics such as bounce rate, click-through rate, behaviour flow charts, and more.