Content Marketing
It’s simple - create compelling content that is aligned with your customer’s interests and you will naturally attract more traffic to your website. It’s not enough in today’s saturated online environment to post about your product and expect sales. You must add value to your prospects and customers’ lives by educating them about their purchasing decision. With an arsenal of content types available, there are endless possibilities when it comes to creating content to augment your marketing campaign.
Ignite the conversation! Contact us to discuss the best type of content to create for your business.
Why Content Marketing?
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. The reason why everybody is jumping on board with content marketing is because it works – bottom line. It increases sales, retains customers, builds your brand, and bonus you can integrate it with many different areas of your marketing (online and offline).
The Spark Difference
Spark works to establish your company as an industry influencer and thought leader with customized and branded content. Not only do we create compelling content to help drive leads and keep your current customers engaged, we also know all the best places to distribute it and times to publish to make certain your content is consumed and shared.
Spark Content Arsenal
Spark has an arsenal of content types ready to pick, create, and add to your content library. We work with you to select content types that are directly aligned with your business goals and that fit seamlessly in to your already existing marketing campaign.
Overview of the Spark Content Arsenal:
- Blogs
- Editorial Calendars
- Case Studies
- eBooks / Guides
- Infographics
- Landing Pages
- Whitepapers
- Newsletters / eBlasts
Reporting and Insights
Each month, as a client you will receive a progress report from your Account Manager that accurately depicts your content marketing efforts, including engagement, click-through-rate (CTR), and leads.