What will make your business succeed?

Clive Lobo

There is only one thing in this world that I believe can truly help you grow and thrive in any business: YOU! How can you stay effective and productive at work? Get healthy!

Traditionally, this blog has been about internet marketing, business development, news and other related matters. Something that is equally important is the individuals who run and fuel the ideas that shape our world. It is important to all of us that our businesses and relationships are doing well. Nothing in our lives or careers will succeed if we are not healthy. Part of the Spark Internet Marketing mantra is to help our clients and others through valuable information. Therefore, we are going to do a series on Health and Wellness in our blog.

Our first topic of choice is food…we all eat, we all love it, and most of us don’t eat the right things. Granted, I am not an expert in the food industry; so to help us along this journey, we are going to take a little advice from those who do know about this industry. A book was recently published by Michael Pollan called In Defense of Food: An Eater’s Manifesto. The book is simple to read and offers straight forward tips that a five year old can remember. His message is about the types of food we are eating and how unhealthy it has all become. With all of the fad diets and the radical recommendations on food, this is a refreshing change. Pollan is not asking for something radical that no one has ever heard of. He is asking you to look at what your eating and question whether it makes sense or not. Below is a list of some points from the book. If you have a chance, grab it and read it. You can also watch Pollan’s interview on The Hour podcast.

1. Avoid food products containing

a) Ingredients that are unfamiliar unpronounceable
b) More than five in number
c) That include high fructose corn syrup

2. Avoid food products that make health claims
3. Shop the peripheries of the supermarket and stay out of the middle
4. Get our of the supermarket whenever possible and check out farmer’s markets
5. Eat mostly plants, especially leaves
6. You are what you eat
7. If you have the space, buy a freezer
8. Eat like an omnivore
9. Eat well-grown food from healthy soils
10. Eat wild foods if you can
11.Be the kind of person who takes supplements (don’t actually take them)
12.Eat more like the French or the Italians, or the Japanese, or the Indians, or the Greeks
13.Regard non traditional foods with skepticism
14.Don’t look for the magic bullet in the traditional diet
15.Have a glass of wine with dinner
16.Pay more, eat less
17.Eat meals
18.Do all your eating at a table (a desk, or car seat are not tables)
19.Don’t get your fuel from the same place your car does
20.Try not to eat alone
21.Consult your gut (to know when your full – not when your plate is empty or you’re out of time)
22.Eat slowly
23.Cook and if you can plant a garden

Take care of your best asset…you!


Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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