What you should look for when hiring a search engine optimization firm.
A while ago we wrote about hiring a search engine optimization (SEO) firm. Since then Google has updated their page titled “What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?“. If you’re looking to hire an SEO I highly recommend you read Googles page on the topic. The more informed you are about the services you’re trying to buy the more likely you are to find a reputable company who truly has your best interests in mind.
One thing in particular stands out in this Google guideline – “Be careful if a company is secretive or won’t clearly explain what they intend to do.” While there may be unknown “tricks” which may be producing organic ranking results which others have not yet caught on to – there really are no secrets in search engine optimization. Simply following best practices and standards for modern website development combined with a solid understanding of 1. Your keywords, 2. Linking and promoting and finally, 3. Conversion Principles, you will ranking for your terms and you will convert traffic.
Any SEO firm which is unwilling to fully explain their practices in language you can clearly understand is not someone you should seariously consider partnering with.
So before you make your decision, get informed about the search engine optimization and ask as many questions you can about the SEO firms you’re considering hiring – pick the one with the best answers and not necessarily the best price!
If you want to know more about SEO – feel free to contact me. I’ll tell you everything you want to know at no obligation. By informing consumers I’m improving our industry, and that’s good for everyone.
