What are most small businesses looking for in a search engine optimization company?
Having been in the web development and Internet marketing business for over a decade I’ve had the extreme pleasure of working with a diverse set of clients from entreprenuers to Fortune 500s. Clearly all companies are looking for a competent vendor to outsource their work to. However, once you get past the basics of competency you enter into another realm of criteria which many suppliers overlook. It’s trust.
Once a small business has found a short list of competent suppliers to choose from they start evaluating these other factors with trust being at the top. The small business needs to know that they can “trust” the supplier to:
- do the work requested of them in a timely fashion
- keep the clients best interests at heart
- not deceive them in any way
The small business will choose to work with the supplier that they can trust the most. What better way to do business? By keeping a clients best interests at heart regardless of how the relationship goes will ensure that the client is happy, and in the end will result in more business down the road. Trust is a crucial component of any business relationship and it should not be taken for granted.
