Web Design 101 – Don’t Post Your New Site with Placeholder Text

Clive Lobo

I’m a hockey fan… in fact, I enjoy watching a Maple Leafs game from time to time with my friends. I also happened to have married a girl from British Columbia and am faced with the on going battle of dealing with her in-laws on the constant “Vancouver Canucks are better than the Toronto Maple Leafs” debate.

Well… I concede the point that the Leafs have had their struggles for quite some time… and that Vancouver is a very fast, talented team with a lot of potential.


When it comes to web design – at least the Leafs have their collective Web Design and internet marketing heads screwed on straight. I bet if they were running a PPC campaign, they would most likely use the dreaded “Test, test, test – www.test.com” placeholder text too!

Just have a look at the latest Canucks website launch – chock full of Latin placeholder text. Nice one!

If Brian Burke were still there some heads would be rolling!


Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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