Getting traffic to y0ur site is only half the battle. If your site is not setup properly to convert this traffic into leads, you’ve wasted all your efforts. Over the years we have had an opportunity to work on many different websites, and test all kinds of different conversion strategies. Here is our top 10 list. If you’ve got some ideas you’d like to share with us, please post them in the comments.
Top 10 Website Conversion Tips
- Create strong “Calls to Action”. You know what you want a visitor on your site to do – help them out by making it OBVIOUS!
- Include your phone number (preferrably an 800 #) in the top header of your site on every page
- Include your “value proposition” in the banner of your site on every page
- Add a small (mini) contact form onto every page of your site in the same place, preferrably the left or right hand side column
- Include Point of Action Assurances. For example, put your privacy statement right next to the submit button on all forms
- Eliminate distractions and clutter. Make it easy for visitors to scan your pages and quickly identify what they need to do next.
- Include a “Home” button in your main navigation
- If you are selling something always try and provide pricing on the site if possible
- Include logos for associations, accreditations and seals for security and privacy. Make people feel comfortable about dealing with you.
- Have a great warranty, guarantee, or promise to deliver. Why not? You’re selling a great product or service, right!
