The Importance Of Experimentation

Clive Lobo

As children we love to try new things. I know, I have a five year old at home and he has without a doubt the best ideas for things to do around the house. Unfortunately our education system is setup in such a way that overtime discourages us to try new things. Instead we’re taught to conform an follow direction.

In this new era of information technology and the creative economy, a business cannot afford to have a group of employees who don’t know how to think, develop ideas and test them out. How else can a company grow and expand if it cannot be creative and experiment with things to see what works and does not?

These same principles are applicable to Internet marketing. The pace at which the Internet and services running on the Internet demands that we be creative and experiment with ideas at much more rapid pace. For example, Facebook is now offering paid advertising on it’s site. If you’re target market matches the demographic profile of Facebook users this may just be a tremendous source of leads for you. Unless you test it out, how will you know? The options available to a business change every week and you need to be out there find and testing these them out. By doing so, you’ll be guaranteed to find sources of good traffic and leads for your business.

In addition you’ll develope awareness of your site, increase your back links count, and untimately improve your natural search engine rankings which will lead to increased “free traffic”. So why delay? There is virtually nothing to lose and everything to gain.

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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