It’s the Google 10 Pack!
We started seeing this last week and it looks like it’s fully launched. It’s the 10 pack of listings in the Google map at the top of a local based search. The new format includes ten listing in addition to telephone information.
Our PPC pros have also noticed this in local pay per click based ads as well. I’m OK with the format as it certainly is more useful to end users. What do you think?