Welcome to the Social Media Roundup, our weekly roundup of the latest social media news, controversies, and new features. Stay tuned each week to find out what’s hot in the social world.
New This Week! December 8- 12, 2014
- Facebook to Track Your Offline Purchases: Facebook is looking to compete with Google using its platform Atlas, by showing what percentage of people who saw an ad actually made a purchase offline. To do that, Atlas collects offline purchase information from advertisers and compares that list to its own data on who saw the ad online. This truly will demonstrate to marketers the impact digital is having on their business.
- Modify Your Facebook Experience: With native ads just getting warmed up on Facebook, the social network wanted to provide users the opportunity to personalize their ad preferences. This way, users will only see ads that are more relevant and match their interests.
- Attn: Facebook’s Search Just Got That Much Better: You spoke and they listened! Users expressed the need to be able to find previous posts and now you can search to find posts, photos, or videos that were preciously shared with them.
Twitter:
- You Can Now Block Those Haters: Twitter has created a set of tools that allow users to flag inappropriate users and content. Sometimes the haters just want to hate, and Twitter has begun to realize the impact on user experience.
- Twitter Expands Its Ad Retargeting: Tailored Audiences on Twitter allow businesses to target ads to visitors who have already been to their websites, and at people in their customer database. Now, they’ll be able to target ads based on activity inside mobile apps as well. With mobile activity blowing up, this is a huge for marketers.
LinkedIn:
- LinkedIn Gets a Homepage Makeover: The new homepage encourages more interactivity and visits with the following new features: analytics on your own LinkedIn profile, the Pulse news feed, jobs, and simplified suggestions for keeping in touch with existing contacts and making new ones, as well as a display ad above the fold.
