A Microsoft survey of 400 SMB’s reveals that they continue to struggle with search marketing (PPC) – what it is and how to do it.
As this industry matures it is by far the most effective marketing over traditional advertising. Traditional advertising serves a purpose but if you’re trying to get leads for your business there is no better way than search marketing.
Why are SMBs struggling with search marketing?
Perhaps part of it has to do with relative newness of the industry and a reluctance to try new things. It’s simply easier to continue doing the same thing than it is to wrap their heads around something new.
What should an SMB do?
Find a reputable search marketing agency to guide them through the process and show them how it can work for their company. A good search marketing agency is transparent with their services, fair with the rates and most of all willing to teach and educate their client about search marketing – even to the point the client can move the services in house. Why? Because the SMB will be successful and will always look to the agency for strategic direction and new opportunities!
To all the SMBs out their who read this post, or the Search Engine Land article I challenge you to take the next step and try search marketing. It has the potential to change your business especially during these troubled economic times!
