Search Engine Optimization Link Building is much like rolling a snow ball down a hill. After a while you start getting links that you never requested yourself.
A large part of search engine optimization includes the creation of back-links to the site being optimized. As a result we spend quite a lot of time developing links. The wonderful thing about the process is that you don’t always have to fight hard for every single link you want. If you do a good job, in the beginning you will find that every link you get is one you clearly created – but after a while you will have accomplished the following:
- Produce some good quality content worth linking to
- Connected with influential people online in your industry
- Linked out to enough people to get noticed
- Promoted the content of enough people to get noticed
Once you’ve done the above – you’ll beging to notice the number of links to your site growing at a rate faster than you are requesting / creating them. Why? Because the relationships you’ve made on-line (whether you really know them or not) are producing links for you. As it turns out – there are many people on-line working to promote their sites too. All you need to do is get your site plugged into that network and y0u’ll see your back-links grow at a faster rate than your requesting them. Just like a snow ball being pushed down a hill!
So get out there (on-line) and start promoting your content and participating in conversations on-line. People will take notice and they may just thank you by linking to your site – or promoting your content on someone else’s site!
