Search Engine Optimization Link Building Has A “Snow Ball” Effect

Clive Lobo

Search Engine Optimization Link Building is much like rolling a snow ball down a hill. After a while you start getting links that you never requested yourself.

A large part of search engine optimization includes the creation of back-links to the site being optimized. As a result we spend quite a lot of time developing links. The wonderful thing about the process is that you don’t always have to fight hard for every single link you want. If you do a good job, in the beginning you will find that every link you get is one you clearly created – but after a while you will have accomplished the following:

  1. Produce some good quality content worth linking to
  2. Connected with  influential people online in your industry
  3. Linked out to enough people to get noticed
  4. Promoted the content of enough people to get noticed

Once you’ve done the above – you’ll beging to notice the number of links to your site growing at a rate faster than you are requesting / creating them. Why? Because the relationships you’ve made on-line (whether you really know them or not) are producing links for you. As it turns out – there are many people on-line working to promote their sites too. All you need to do is get your site plugged into that network and y0u’ll see your back-links grow at a faster rate than your requesting them. Just like a snow ball being pushed down a hill!

So get out there (on-line) and start promoting your content and participating in conversations on-line. People will take notice and they may just thank you by linking to your site – or promoting your content on someone else’s site!

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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