Positioning Yourself in a Bad Economy

Clive Lobo

Hi Gang,

I was reading an interesting article in BusinessWeek last week regarding the importance of continuing to engage in marketing during tough economic times.

It got me thinking about “riding” it out till it ends. However, is that a good method of thinking? Maybe, but is it the best? I would argue that it isn’t. How are you positioning yourself and your organization to be ready for when people do come back to the spending habits.

The next question is, how do you position yourself to be ready for clients when they are ready to come back and spending.

One of the ways to ensure you are set up for success is to look at your processes right now and see if there are areas of improvements.

Continuing to gain lead capture is a great way to drip them from a marketing perspective until they are ready to purchase. Place them on your marketing e-mail lists and continue to send them contact information.

Another way is to connect with clients through changing content on your website. It will help you to continue putting yourself in their minds.

Good Luck!!


Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

Newsletter Sign-Up

Share the knowledge!