New Keyword Research Tool – Facebook Lexicon

Clive Lobo

I happened to be on Facebook today (yes, during work hours…) and noticed something interesting in my news feed:

Do people talk more about skiing or beaches?
“Facebook Lexicon counts how many times words get mentioned on Walls all over Facebook. You can find out the answer, or run your own searches, using Lexicon.”

It appears that Facebook is releasing some very interesting data about what keywords are on people’s walls. Specifically it is measuring the amount of times the term “obama” is written vs. “clinton” as an example.

Why is this important? Quite simply put, advertisers on Facebook (and Google, Yahoo and MSN for that matter) now have access to keyword research data on one of the most popular sites on the internet.

Unfortunatly it dosen’t give raw numbers (taking a page from Google’s Keyword Suggestion tool I say) but it does show some good comparitive data.

As you may know, advertising on facebook includes the option to target users with specific keywords on their pages – this tool made that job a whole lot easier and I expect that we will see more Facebook advertising as a result of their willingness to share this sort of information.

Thanks Mark Z. I appreciate the data.

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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