What is Link Building?

Jordan Rodriguez

link building

Link building is an off page SEO strategy that helps to build authority and visibility in the search engines for a specific website. Your website needs to prove to Google that it is popular, relevant and worth being ranked for certain keywords and key phrases. Yes, it’s a lot like high school. You have to prove to the cool kids that you are also cool enough to be seen with them.

Link building is a very powerful SEO strategy that can either make or break your website’s rankings. You have to remember that the internet is

Google’s world and we’re all just living in it. You have to make sure that you follow the guidelines that Google has set forth when it comes to link building or you might find your website sinking back further and further into the SERPs.

Quick tip: When asking yourself, “Should I get a link on this site?” remember to always consider how Google views that site.

Obtaining Links

There are multiple ways that one can obtain links for their website. Directory listings, online review websites, social citations, RSS feeds, map listings, etc… Probably the most powerful means of obtaining a link is through content marketing. Creating really good, relevant content and then offering it to an awesome website can be a great way to create buzz about your own website as well as a link opportunity. Content marketing is tricky, not easy and can hurt your site’s rankings if not done right. Consider enlisting the help of professional content marketers.

Speaking of content, if you consistently create quality content on your website then it will only be a matter of time before other websites begin to link to your site without you even having to ask. You can just sit back and rake in the links.

Quick Tip: When it comes to SEO and online marketing, never just sit back and hope for the best. It was just a figure of speech.

Diversify Your Links

Google is constantly evolving and what worked last year might not work anymore so you have to invest time in creating a diversified backlinking profile. This means, have several different types of link properties and don’t expect one form of link building to always work. In short, don’t put all of your eggs in one basket.


Link building is an awesome strategy for increasing online visibility for your site. The links you build will help to create a digital roadmap that will help both users and search engines to find you, but it’s important to remember that link building is time consuming and can be challenging at times. There needs to be a good amount of research into a website before you get a link on it to make sure you don’t hurt yourself. If you aren’t sure where to get links or how to get them then you probably shouldn’t try without the help of an online marketing company.

This has been a very basic article about link building, so please, if you have more questions then leave a comment below or contact us here.

Jordan Rodriguez

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