Getting Through “The Dip” of Search Engine Optimization

Clive Lobo

Christopher KataSearch Engine Optimization is far from an easy job. Anyone who has tried it will confirm this fact. If you have not read it yet, Seth Godin’s new book “The Dip” speaks really well on the topic of getting through the dip – the struggle of any single objective, and I think it applies swimmingly to Search Engine Optimization.

Recently on my drive home from work I passed this guy driving his car in my neighbourhood and I could not help but notice he had creatively loaded what appeared to be an entire tree into his trunk! See for yourself. Taking a picture of this was the least I could do. Now, I’ll admit I’d never try this myself, at least not in my own car. What I did get from this chance

encounter is an appreciation for this mans perseverance. I don’t know the entire background of this single event, but I can surely imagine that he needed to get this tree home big time. I can also imagine how many different ways he considered doing it. Most people would have waited to rent a truck, or tried to convince a buddy to help out, while many of us would have simply given up and scrapped the entire idea. Not this guy. He pulled up his sleeves and pushed, squeezed and propped the logs into his truck and then precariously synched them down with a bungee chord. That’s perseverance. Now, we don’t actually recommend anyone do this, nor do we take “dangerous” approaches to Search Engine Optimization. I’m merely pointing out that this guy really stuck with it, and got the thing home!

So, what’s it got to do with Search Engine Optimization? Well, everyday when we’re faced with tough optimization challenges we never give up. We simply put on our thinking caps, roll up our sleeves and figure out different ways to get the results we need for our clients. That’s what we do. That’s why we’re successful at it!

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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